Authentic content built for product launches, marketing campaigns, and hunting brands.
Every Campaign Begins with a Story
TODAY'S HUNTING BRANDS NEED MORE THAN PHOTOGRAPHY.
THEY NEED AUTHENTIC CONTENT THAT WORKS ACROSS WEBSITES, SOCIAL MEDIA, PRODUCT LAUNCHES, EMAIL MARKETING, AND ADVERTISING.
I CREATE COMPLETE VISUAL CAMPAIGNS—FROM STUDIO PRODUCT PHOTOGRAPHY TO REMOTE BACKCOUNTRY STORYTELLING—DESIGNED TO GIVE YOUR MARKETING TEAM EVERYTHING IT NEEDS FROM A SINGLE PRODUCTION.
SAGE & BRAKER PRODUCT LAUNCH
THE IMAGE SELLS THE PRODUCT
Long before a customer reads the product description, compares specifications, or watches a video, they've already formed an opinion.
The image is the first impression.
For the launch of Sage & Braker's Heritage Parts Tray, every photograph was created with a purpose: communicate quality, craftsmanship, and trust before a single word was read.
Lighting, composition, materials, and environment all worked together to tell the story. Close-up details highlighted the precision of the craftsmanship. Hero images emphasized the premium materials. Lifestyle photography placed the product where it naturally belonged, helping customers imagine it as part of their own routine.
MORE THAN A PRODUCT VIDEO
People don't buy products because they understand the specifications.
They buy because they believe in the story behind them.
A well-crafted campaign answers the questions every customer is asking: Who made this? Why does it matter? Why should I care?
For the launch of Sage & Braker's Heritage Parts Tray, the goal wasn't simply to showcase a new product. It was to introduce the people, craftsmanship, and values behind it. By combining cinematic visuals, authentic workshop moments, and the story of American craftsmanship, the campaign created an emotional connection before the customer ever saw the price.
Because great marketing doesn't just sell a product.
It gives people a reason to believe in the brand that made it.
Because products can be copied. Stories can't.
Five Years Beyond the Trailhead
BUILDING AN AUTHENTIC VISUAL LIBRARY FOR PNUMA CLOTHING.
content partnership with Pnuma Clothing
Over five years, I worked alongside Pnuma Clothing to build a visual library rooted in authentic hunting experiences. Rather than relying on staged productions or one-time photo shoots, we documented the clothing season after season in the backcountry—creating imagery that reflected how hunters actually use their gear.
SHORT-FORM STORYTELLING
Every reel was designed to do more than showcase apparel—it was created to immerse hunters in the experience. Fast-paced, authentic, and rooted in real backcountry hunts, these short-form films built excitement around the brand while reinforcing the credibility of the gear in the environments it was built to conquer.